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Oh okay, there are no forms here yet per se, but all
print and web job requests and requests for proposals can be sent
to info (at) ashburydesigns.com.
For website projects, a good place to start is below.
Review the questions to get an idea of some of the factors to consider
when starting a site redesign. They are some of the questions that
run around in my head when I'm working with new clients. Skip the
questions you think aren't relevant. Answer as briefly as you can
and move on.
We also have non-profit project forms that
vary slightly.
(Click
here for a print out and mail/fax version)
A. Background and Goals
B. Audience, Content, and Functionality
C. Research
Tell
us about your company
1. What is the mission statement or motto
of your company?
Is this also relevant for your customers, should we promote it? How
are you positioning yourself? What is the significance of your company’s
name?
2. What are you really selling? (What is your product or service in
the eyes of the consumer?)
3. What is the consumers perception/opinion of you and your product
or service?
4. Does your company market itself? How is business generated?
5. How many years have you been around?
6. What value do you add to your industry or for your clients?
7. How is your product/service being advertised? Any brochures, banner
ads, print ads, direct mailings?
8. Tell us a bit about the current situation with your website. Obviously
you are not satisfied. Have you analysed site statistics? Tell us
what you know.
9. Who was the site developed by? Are you still in contact with that
person?
10. How many people visit the main portal of the site? When do they
visit your site? How long do they visit?
11. What features would you like to keep? Which pages are most popular?
12. What features don’t you like? What feedback have you had
about the site?
Project Goals
1. What are the basic goals of this project? (e.g., branding/identity
reinforcement, improved access to information, direct sales, corporate
communication, etc.)
2. Will the web site reinforce an existing branding or marketing strategy?
How? Discuss any identity/branding assets (logos, other artwork, and
fonts) or issues
3. What are your schedule requirements?
4.. What is the budget for this project? Considerations: photo purchasing,
font purchasing, illustration work. Would you like us to provide estimates
from our sources for that?
5. Is there an acceptable budget range, depending on the level and
comprehensiveness of services provided? Please explain.
6. Describe any work that has been done toward designing/redesigning
a new web site thus far.
7. Circle what is most important to you from the list below:
1. A web presence that fits with our branding & corporate strategy
(increase business leads)
2. A web presence that fits with our sales & marketing strategy
(increase sales of product or services)
3. Increase international presence
4. Simply repurposing existing content
5. Creating a community of dedicated visitors
6. Quality execution (graphics, writing, navigation, etc.)
7. Time to market
8. Ease of maintenance
9. Doing better than our competition on the Web and position the organization
as technologically advanced
10. People bookmark the site because they get so much out of it regularly
11. Generate requests for information
12. Survey customers or prospects
13. Recruit new employees, post jobs
14. Support existing organizational programs and staff
15. Staying within the budget
16. Sending the message that we know the Web and use it appropriately
Logistics
...
1. Who will be the project manager or contact person for this project?
2. Who needs to sign off on the work?
3. Who else would be contracting on the project?
4. Who’s responsible for editorial content, proofreading, testing?
5. If necessary, what human resources do you have for various stages
of the process? (do you have any photographers, editors writers, PMs
or SW educators in mind?)
6. What outcome will make this project successful? How will you measure
success?
7. How many visitors do you hope to get to your site after relaunching?
5, 10, 40% more visitors?
Audience
1. What types of visitors do you want to attract?
2. What are your goals for each type of visitor?
3. Do you have any satisfied customer quotes?
4. What are the products/services involved?
5. What are your goals for these products/services?
Content & Architecture
1. What is the main stream of traffic to your site and where do they
end up most often on your site?
2. What’s their entry point and exit point?
3. Does the current site have a functioning site map online?
4. What about compliance for those with disabilities?
5. What ways would you like the viewer to explore the site?
6. How would you like the viewer to provide feedback?
7. Where will content come from? Will it be new, repurposed, or both?
8. How often will you add new content?
9. Have you identified what the main categories or sections will be?
10. Have you identified what subjects within the site might link to
other subjects?
11. What resources will you provide and in what format? (all final
art and copy digitally, photos for scanning, printed documents)
Functionality
1. What functional requirements do you believe to be necessary? (e.g.,
forms, download areas, database-driven webpages, calendar of events,
commerce, catalog, applications, etc.)
2. Will the site have contact form?
3. Who will update these functionalities?
4. Are there extraordinary security issues?
5. Are there other technical issues or limitations?
6. Have you budgeted for hosting and maintenance of the site? If so,
what is your budget?
7. Who will maintain the site contents? How many people, depts?
8. How will the site be served/hosted?
9. What types of legacy systems/databases are in place?
This part of the profile is especially important for companies selling
products or services online. The more work you put into it, the more
your project will benefit.
1. Who are your competitors? Is their website as competent as their
organization?
2. What do you do better than your competitors?
3. What sites have you seen that most closely resemble what you are
looking for?
4. Find the three highest quality sites (more is better) on the Web
that relate to your redesign project in the following categories:
a) Websites whose branding you think is successful
b) Websites that appeal to same target group of customers
c) A website’s colors, look-and-feel, user interface, layout
d) Size of website
e) Website that has the same content publishing model (in terms of
frequency of updates, novelty of content, etc.)
f) Websites that successfully attracts new people to their site (newsworthiness,
giveaways, relevance, impact, etc.)
h) Websites with quality content
i) Websites with quality graphics
l) Websites that do a lot for their visitors (services, tools, easy
& quick access to information)
j) Community, special features, responsiveness, other categories important
to your project
k) Overall favorite sites (for whatever reasons)
---
Client’s operating systems:
Webserver:
Database:
Mark-up language:
Scripting languages:
HTML editors used:
Hosting service:
Domain name service:
Approx #pages on site currently:
Total Aggregate Size of site:
Secure areas:
Login areas:
Main browsers you’re targetting:
Resolution target:
Other website components to consider:
Interactive features: video clips, audio clips, photo galleries
Surveys
Flash components: advertising, animated process flows, animated elements
to attract viewers to a feature or a particular section of the page/site.
Search engines
---
In addition to design, select the complementing
service(s) you are interested in?
Printing/Print Management
Copy Writing
Photography/Illustration
Web Hosting
E-commerce
Search Engine Submission
Other
Are there other design product(s) you are interested
in?
Logo/Trademark
Stationery/Office System
Brochure/Booklet/Catalog
Direct Mailer/Postcard
Packaging (product,CD)
Print Advertisement
Newsletter/Book/Editorial
Web Site Design/Redesign
Web Advertisement
Other
Return
to Top of Page
---
A. Background and Goals
B. Audience, Content, and Functionality
C. Research
Tell us about your organization
What is the mission statement or motto of your organization?
Is this also relevant for your customers, should we promote it? How
are you positioning yourself? What is the significance of your organization’s
name?
What are you really selling? (What is your product or service in the
eyes of the consumer?)
What is the consumers perception/opinion
of you and your product or service?
Does your organization market itself? How is business generated?
How many years have you been around?
What value do you add to your industry or for your clients?
How is your product/service being advertised? Any brochures, banner
ads, print ads, direct mailings?
Tell us a bit about the current situation with your website. Obviously
you are not satisfied. Have you analysed site statistics? Tell us
what you know.
Who was the site developed by? Are you still in contact with that
person?
How many people visit the main portal of the site? When do they visit
your site? How long do they visit?
What features would you like to keep? Which pages are most popular?
What features don’t you like? What feedback have you had about
the site?
Project Goals
What are the basic goals of this project? (e.g., branding/identity
reinforcement, improved access to information, direct sales, corporate
communication, etc.)
Will the web site reinforce an existing branding or marketing strategy?
How? Discuss any identity/branding assets (logos, other artwork, and
fonts) or issues
What are your schedule requirements?
What is the budget for this project? Considerations: photo purchasing,
font purchasing, illustration work. Would you like us to provide estimates
from our sources for that?
Is there an acceptable budget range, depending on the level and comprehensiveness
of services provided? Please explain.
Describe any work that has been done toward designing/redesigning
a new web site thus far.
Circle what is most important to you from the list below:
1. A web presence that fits with our branding & corporate strategy
(increase business leads)
2. A web presence that fits with our sales & marketing strategy
(increase sales of product or services)
3. Increase international presence
4. Simply repurposing existing content
5. Creating a community of dedicated visitors
6. Quality execution (graphics, writing, navigation, etc.)
7. Time to market
8. Ease of maintenance
9. Doing better than our competition on the Web and position the organization
as technologically advanced
10. People bookmark the site because they get so much out of it regularly
11. Generate requests for information
12. Survey customers or prospects
13. Recruit new employees, post jobs
14. Support existing organizational programs and staff
15. Staying within the budget
16. Sending the message that we know the Web and use it appropriately
Logistics ...
Who will be the project manager or contact person for this project?
Who needs to sign off on the work?
Who else would be contracting on the project?
Who’s responsible for editorial content, proofreading, testing?
If necessary, what human resources do you have for various stages
of the process? (do you have any photographers, editors/writers, PMs
or SW educators in mind?)
What outcome will make this project successful? How will you measure
success?
How many visitors do you hope to get to your site after relaunching?
5, 10, 40% more visitors?
Audience
What types of visitors do you want to attract?
What are your goals for each type of visitor?
Do you have any satisfied customer quotes?
What are the products/services involved?
What are your goals for these products/services?
Content & Architecture
Where will content come from?
Will it be new, repurposed, or both?
How often will you add new content?
Have you identified what the main categories or sections will be?
Have you identified what subjects within the site might link to other
subjects?
What resources will you provide and in what format? (all final art
and copy digitally, photos for scanning, printed documents)
What is the main stream of traffic to
your site and where do they end up most often on your site?
What’s their entry point and exit point?
Does the current site have a functioning site map online?
What about compliance for those with disabilities?
What ways would you like the viewer to explore the site?
How would you like the viewer to provide feedback?
Functionality
What functional requirements do you believe to be
necessary? (e.g., forms, download areas, database-driven webpages,
calendar of events, commerce, catalog, applications, etc.)
Will the site have contact form?
Who will update these functionalities?
Are there extraordinary security issues?
Are there other technical issues or limitations?
Have you budgeted for hosting and maintenance of the site? If so,
what is your budget
Who will maintain the site contents?
How will the site be served/hosted?
What types of legacy systems/databases are in place?
What is your long-term plan for the site?
This part of the profile is very important.
The more work you put into it, the more your project will benefit.
Who are your competitors? Is their website as competent as their organization?
What do you do better than your competitors?
What sites have you seen that most closely resemble what you are looking
for?
Find the three highest quality sites (more is better) on the Web that
relate to your redesign project in the following categories:
a) Websites whose branding you think is successful
b) Websites that appeal to same target group of customers
c) A website’s colors, look-and-feel, user interface, layout
d) Size of website
e) Website that has the same content publishing model (in terms of
frequency of updates, novelty of content, etc.)
f) Websites that successfully attracts new people to their site (newsworthiness,
giveaways, relevance, impact, etc.)
h) Websites with quality content
i) Websites with quality graphics
l) Websites that do a lot for their visitors (services, tools, easy
& quick access to information)
j) Community, special features, responsiveness, other categories important
to your project
k) Overall favorite sites (for whatever reasons)
---
Current Website Specs
Client’s operating systems:
Webserver:
Database:
Mark-up language:
Scripting languages:
HTML editors used:
Hosting service:
Domain name service:
Approx #pages on site currently:
Total Aggregate Size of site:
Secure areas:
Login areas:
Any comments:
Main browsers you’re targetting:
Resolution target:
Other website components to consider:
Interactive features: video clips, audio clips, photo galleries
Surveys
Flash components: advertising, animated process flows, animated elements
to attract viewers to a feature or a particular section of the page/site.
Search engines
Return
to Top of Page
|
