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REI Facebook Page
I was one of three site designers at REI, responsible for social media (infographics, REI's presence on Facebook, YouTube, Pinterest, FourSquare, Twitter, Rei.live.com), the retail site, and their interactive digital catalog. I also help produce their marketing campaigns such as: REI Anniversary Sale, Summer Sale & Clearance, REI Adventures Sweepstakes, REI Exclusives, Winter Sale and Pinterest Contest.
Part of my time as the social media designer at REI involved creating infographics. I worked with different departments to create infographics about sleeping bags, biking, hiking, and tents. I took a great course on infographics by Amy Balliet at Killer Infographics. I worked closely with the Expert Advice writer Terry Woods, copy writers Julie Eiselt, Kelly Huffman, Craig DiPaolo, and several proofers. I am currently doing initial research for an infographic for the REI public affairs department that talks about how much the outdoor industry is contributing to the US economy, in particular, in Colorado and California.
Karl Villanueva, Head of Search Engine Advertising and Display at HelloFresh
"Marketing should not be a pain, but should be relevant. Our marketing should not distract the customer, but rather provide them with answers to their individual questions."